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Abstract This linguistic landscaping research investigates commercial signs of four Chinese inland cities in Jiangxi province, compares data of the four cities and explains the results in light of socioeconomic factors. The researcher selects main commercial streets of each city,photographs shop signs and categorizes the data in terms of Chinese, English, French, Italian, Japanese, Korean, and other languages. The research fi nds that Chinese is the most used language in the shop signs across the four cities, and among the foreign languages, English is the most frequently used language, which is followed by Korean. This phenomenon is partly caused by the important position of English in the Chinese education system, and partly caused by the increasing infl uence of English in globalization. Furthermore, the research finds that traditional Chinese script is frequently used in shop signs, although simplifi ed Chinese script has been used systematically in the Chinese mainland for about fi fty years. The author proposes that the use of traditional Chinese script can signal a sense of sophistication and this in turn may be projected onto the products being sold in a shop. In conclusion, linguistic landscape can be infl uenced by the geographic location of a city, its transportation connections with other and especially bigger cities and its openness to foreign cultures.
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李宇明、周建民 2004 《“领域语言研究”开栏引言》,《江汉大学学报》(人文科学版)第2 期。
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刘楚群 2016 《商铺命名低俗化及规范问题思考》,《赣鄱语言学论坛》,胡松柏主编,北京:中国社会科
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王岳川 2004 《消费社会的权利运动》,《文化研究:理论与实践》,金元浦主编,郑州:河南大学出版社。
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赵世举 1999 《当代商业店名的构成类析及文化透视》,《云梦学刊》第1 期。
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郑梦娟 2006 《当代商业店名的社会语言学分析》,《语言文字应用》第3 期。
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Curtin, M. 2009. Languages on Display: Indexical Signs, Identities and the Linguistic Landscape of Taipei. In Elana Shohamy and Durk Gorter (eds.), Linguistic Landscape:Expanding the Scenery. New York/London: Routledge.
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Ong, Kenneth Keng Wee, Jean Fran?ois Ghesquière, and Stefan Karl Serwe. 2013. Frenglish Shop Signs in Singapore:Creative and Novel Blending of French and English in theShop Fronts of Beauty and Food Businesses in Singapore.English Today 29 (3), 19-25.
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Spolsky, Bernard. 2009. Prolegomena to a Sociolinguistic Theory of Public Signage. In Elana Shohamy and Durk Gorter (eds.), Linguistic Landscape: Expanding the Scenery. New York/London: Routledge.
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