Abstract The multi-faceted and complex linguistic phenomena of multinational enterprises have attracted the attention of management and language scholars abroad, giving rise to research on language management of multinational enterprises from the perspectives of international management and language planning. Research from the two perspectives has become hot topics in their respective fields abroad. However, it is still in the introductory stage in China. Chinese scholars lack a full understanding of the multidisciplinary and cross-disciplinary nature of the research on language management of multinational enterprises. By reviewing the literature on language management in multinational enterprises, it is found that there are many differences in the conceptual connotations and research orientations of the two perspectives. The two disciplines focus on the same object, but have no relationship with each other, which shows the multidisciplinary nature of language management research in multinational enterprises. Further, seven hot issues are taken as examples to explore the theoretical background of the two perspectives, and it is found that the research on language management in multinational enterprises borrows theories and concepts from a variety of other disciplines, showing the characteristics of cross-disciplinary research. However, there is still a lack of comprehensive and systematic investigation of multi-faceted and complex language problems in transnational corporation, and there is no organic relationship between hot topics to form a knowledge unit. The in-depth study of language management in multinational enterprises should fully draw on the theories and concepts of various related disciplines and move from multi-disciplinary and cross-disciplinary research to interdisciplinary research. In view of this, it is predicted that two sub-disciplines, namely business language management and business management linguistics, will emerge.
|
|
|
|
|