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2017 Vol. 2, No. 5
Published: 2017-09-10

 
5 Law Experts on Language and Language Life
Zhao Ming;Lei Lei;Huang Tao;Yang Tianjiang
2017 Vol. 2 (5): 5-11 [Abstract] ( 0 ) HTML (1 KB)  [PDF (0 KB)  ( 0 )
12 Theoretic Study of Language Intelligence Evaluation and Its Technology Applications:Taking the English Writing Intelligent Evaluation System as an Example
Zhou Jianshe, Zhang Kai, Luo Yin, Naren Tuya, Zhang Yue, and Liu Xiaoli
In recent years, the technology for language intelligent evaluation has made a significant breakthrough and has thus opened up a new area in the development of China’s language industry. The paper first reviewed the development of language testing technology and related theoretical models in the context of big data. Furthermore, utilizing the English database containing millions of topics, it conducted comparative analysis of user behavior and effect promotion, etc. and verifi ed the validity of the evaluation technology and the significance of developing language intelligent industry.
2017 Vol. 2 (5): 12-19 [Abstract] ( 0 ) HTML (1 KB)  [PDF (0 KB)  ( 0 )
20 Three Waves of Development in China’s Language Industry
Chen Peng

China’s Language Industry has witnessed three waves of development in the past three decades. The fi rst wave appeared in around 1990, a time when the traditional Language Industry experienced a rapid expansion. The second wave started in around 2000, a time often seen as the rise of Language Information Industry. The third wave arrived in around 2010, a period when “language information technology platforms” (e.g., internet, cell phones and language intelligence) became a major media for press, education and speech synthesis.The three waves are three continuous developmental phases, showing the upgrading trajectory of the language industry in China. With regard to the driving forces of such developments, this paper contends that the first wave can be attributed to the opening up of the Chinese society, while the second and the third waves are the results of the revolution of Language Information Technology. It is predicted that the next phase in China will be “Artifi cial Intelligence plus Language Industry” .

2017 Vol. 2 (5): 20-28 [Abstract] ( 0 ) HTML (1 KB)  [PDF (0 KB)  ( 0 )
29 The Role of Legislation in Developing Speech Language Pathology Service in the United States
Liao Min and Gao Liqun

This paper describes the development of the Speech-Language Pathology (SLP) in the United States and the constructive role of legislation in regulating and facilitating SLP as a service. The United States has a more developed system in providing SLP service than any other country in the world. After a general review of its development, it is found that the legislation of special education and rehabilitation has played a decisive role in the rapid development of SLP service delivery in the US between the 1980s and 2000s. In this paper, fi rst, we briefl y introduce the concept of the SLP service delivery, and then we also outline the general picture of its development in the US, including the importance of establishing such a public service in meeting social demand. Second, treating SLP as a service industry or part of the healthcare industry, this paper analyses several important laws consecutively promulgated from the 1970s to the 2000s in special education and rehabilitation in the US, focusing on the product provision, consumption promotion, professional development, technology application, especially the service structure and investment in SLP service delivery. In this part, we also analyses the great impact of the law implementation on the development of SLP service delivery in the US. To conclude the discussion, we elaborate some important implications of the US experience in developing SLP service delivery in the near future in China.

2017 Vol. 2 (5): 29-39 [Abstract] ( 0 ) HTML (1 KB)  [PDF (0 KB)  ( 0 )
40 On the Management of Language Training Suppliers from a Holistic View of Language Industry
Li Yan
Language training is one of the integral parts of language industry. Previously, most studies pay more attention to profit making language by the training institutions. As a result, few researchers embraced the non-profit providers in their work. With the rapid development of economy and radical social changes in China, especially after the official launch of ‘The Belt and Road Initiative’, it has incurred higher requirements on the national language ability and the language professional’s training. Correspondingly, it deems necessary to integrate the enterprises and institutions, social organizations, the profit and non-profi t providers of language training products and services under the full purview of the research. Against this backdrop, this paper attempts to broaden the original boundary of ‘Language Industry’ as a research area with an aim to break the separation between the public institution and commercial venture in providing language service. With this integration, while it enables the engagement of the multiparty, it is also desirable to achieve well-balanced distribution of various resources and in order to optimize the relationship between supply and demand. With reference to the statistic methods employed in the national policy concerning the cultural cause and the relevant activities, we propose a concept of holistic view of language industry as a perspective of dealing with language professional training. As a conclusion, revolving around the newly emerging demands in national strategy towards the national language ability, this paper explores the possibility and strategies of bringing together the multi providers of language training efforts.
2017 Vol. 2 (5): 40-47 [Abstract] ( 0 ) HTML (1 KB)  [PDF (0 KB)  ( 0 )
48 Language Exhibition Industry: European Experience and Chinese Direction
Wang Wei and Ge Zhaoyi

Language Exhibition Industry, as an integration of language industry and exhibition industry, constitutes a new force of theConvention and Exhibition industry in China. This paper first gives a brief introduction to the notion of Language Exhibition Industry,its classifications, and its potential contribution to the traditional language industry. Then taking EXPOLINGUA BERLIN as a case,this paper examines the themes, forms, layouts, host cities and branding of European Language Exhibition Industry. Finally, this paperdraws on the European experience and proposes some strategies to advance the emerging Language Exhibition Industry in China.

2017 Vol. 2 (5): 48-58 [Abstract] ( 0 ) HTML (1 KB)  [PDF (0 KB)  ( 0 )
59 Experts on ‘Language Industry’
He Hongzhi et al.
2017 Vol. 2 (5): 59-64 [Abstract] ( 0 ) HTML (1 KB)  [PDF (0 KB)  ( 0 )
65 On Orthoepy Principles of Words with Variant Pronunciations in Standard Chinese
Liu Xiangbo and Liu Danqing
Previous orthoepical practice lacked adequate investigation of Putonghua and other Chinese dialects and constructed the principles of orthoepy largely relying on the traditional rhyme books and dictionaries. In recent years, five principles of orthoepy have been established via in-depth review of historical documents, special investigation of Putonghua in use, and extensive fieldwork in Chinese dialects. This paper aims to further elaborate and explain the new principles of orthoepy of Standard Chinese with examples for each  principle of orthoepy and support of statistical data from urban fieldwork.
2017 Vol. 2 (5): 65-70 [Abstract] ( 0 ) HTML (1 KB)  [PDF (0 KB)  ( 0 )
71 The Tradition of Chinese Linguistic Culture and the Change of Ancient Language Policy
Zhou Qingsheng

The evolution of language policy in the more than 2000 years from the pre-Qin (221BC-206 BC) to the late Qing Dynasty (1644-1912) in China is also characterized by subjectivity and diversity. Generally speaking, the policies of the unifi ed Chinese characters, and the writing and phonological norms, and the Buddhist translation and the Chinese characters spread, are the mainstream of ancient Chinese language policy. These policies are closely related to the “unifi cation” of Chinese language and culture, and to the advancement and inclusiveness of China culture. Also these policies are compatible with the unity, long-term and stability of Chinese feudal society. However, those policies made by minority rulers such as the creation and implementation of writing systems for ethnic minorities, and the national language and/or the national writing system of ethnic minorities, and multilingualism, are the tributary of ancient Chinese language policy. And those policies are closely related to the establishment and consolidation of ethnic minority regime, and are associated with the ethnic language identity and the thought of language nationalism. The fi ne culture written by writing systems of ethnic minorities plays an important role in the history of the development of their ethnic culture, and also adds valuable varieties to the treasure trove of Chinese national culture. The policy of Fenshu Kengru ( 焚书坑儒, burn books and bury the literati in pits) and Wenziyu ( 文字狱, literary inquisition) is a continuation of an undercurrent in the river of ancient Chinese language policy. Thepolicy is in line with the political and cultural despotism pursued by the Chinese feudal dynasty.

2017 Vol. 2 (5): 71-81 [Abstract] ( 0 ) HTML (1 KB)  [PDF (0 KB)  ( 0 )
82 A Survey of the Use and Function of Idioms in Company Culture Statements
Yin Zhiping
This study surveyed the use of Chinese idioms in the business culture statements of 257 private companies in China, and analyzed these companies’ practice of the idioms in their business culture construction. From the survey and analysis, we found that those companies which used idioms made closer connection between their business culture construction and Chinese social culture and better application, in business culture construction, of self-improvement, working-as-one, cherishing-and-adhering-to-honesty, self-discipline and social commitment and other Chinese cultural morals embedded in idioms. This study is of signifi cance for Chinese companies in their construction of native business culture.
2017 Vol. 2 (5): 82-88 [Abstract] ( 0 ) HTML (1 KB)  [PDF (0 KB)  ( 0 )
89 The Study of Language Planning on Globalization:Review of Language Policy and Globalization in the Series of Language Policy and Planning
Li Wenwen
This review aims to comment on the fourth volume Language Policy and Globalization in the series of Language Policy and Planning: Critical Concepts in Linguistics edited by Thomas Ricento. Based on the content analysis of the selections, it elaborates the implications for the study of language planning and policy in China. The current volume tries to present important literatures on the study of globalization and language policy for nearly 30 years, and discusses the infl uence from the development of politics, economy, society and culture against the background of English globalization on language and language policy. It also probes the problems of language hegemony, linguistic imperialism, language ecology and language diversity. The international experience can serve as a reference to inform Chinese practice. In the future, language planning in China should focus on the maintenance of linguistic diversity and establishment of a language planning framework from the perspective of language ecology and language maintenance, which leads to ensuring the survival and development of endangered languages and minority languages. At the same time, the authorities should endeavor to vigorously coordinate language planning in foreign language education and international spread of Chinese in the context of English globalization.
2017 Vol. 2 (5): 89-96 [Abstract] ( 0 ) HTML (1 KB)  [PDF (0 KB)  ( 0 )
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