Abstract：Management studies show that the core strategies developed by Multinational Corporations (MNCs) in the process of globalization can be divided up into three types: global, polycentric, and hybrid. Focusing on three cases (Danish company, Japanese company, and German company) from the regional headquarters of MNCs based in Shanghai and representing three strategy types, this paper analyzes their language management issues on the organizational and individual levels. Language Management Theory is taken as the theoretical perspective to explore the impact of various contributing factors on their language management. It is found that multilayered agents in MNCs jointly form an efficient and customer-oriented fuzzy language management model, which is dynamic and complex under the influence of multiple factors such as globalization strategy, language culture in home countries, and staff language competence on language management strategies. The study suggests that the reconciliation and exclusion effect of individual language management should be highly valued in the community of MNCs.
杭亚静，赵蓉晖. 在沪跨国公司的语言管理策略及影响因素[J]. 语言战略研究, 2023, 8(2): 52-62.
Hang Yajing and Zhao Ronghui. Language Management Strategies and Influencing Factors of Multinational Corporations in Shanghai. , 2023, 8(2): 52-62.
