Abstract:The implementation of Law of the People’s Republic of China on the Construction of Accessible Environment in 2023 marks the extension of the target population of China’s “accessibility transformation” from people with disabilities and the elderly to the entire population in need. The provisions on accessibility transformation of drug labels are related to the safety of medication for the entire population. In this study, 100 kinds of daily household medicines were randomly sampled and analyzed from three perspectives: information structure, discourse form, and symbol mode of drug labels. It was found that with the continuous promotion of relevant national regulations, the information accessibility of drug labels in China has reached a certain level. However, there are still some problems. In terms of information structure, it is necessary to highlight “warning signs”. In terms of discourse structure, the principle of consumer-centric should be implemented, and the most important information perceived by the end consumer, such as functions and indications, dosage and administration, should be placed in a prominent position. In terms of symbol mode, it is necessary to strengthen the awareness of using Braille and English, and more importantly, improve the colorless steel stamp form of time-related information to avoid creating recognition barriers for most consumers. Thus, an analytical framework based on speech acts has been constructed for the intervention of linguistics in social language life, which includes the distribution of information structure elements, the arrangement of discourse structures, and the morphological rhetoric of symbol modes.
张虹倩,胡范铸. 药品标签信息无障碍化的分析框架与问题发现[J]. 语言战略研究, 2024, 9(4): 23-33.
Zhang Hongqian and Hu Fanzhu. Accessibility of Drug Label Information: Analytical Framework and Problem Identification. , 2024, 9(4): 23-33.