Home
About Us
Editorial
Instruction
Subscribe
Advertising
Message
Contact Us
中文
Quick Search
Office Online
Journal Online
Current Issue
Archive
Advanced Search
Read Articles
Download Articles
RSS
Email Alert
2023 Vol. 8, No. 2
Published: 2023-03-10
1
The Unresolved Issues of Character Simplification and Its Solution
Chao Jizhou
2023 Vol. 8 (2): 1-1 [
Abstract
] (
0
)
HTML
(1 KB)
PDF
(0 KB) (
0
)
5
Chinese Characters and Chinese People’s Mindset: Assumption of Research of Chinese Characters as a Philosophical Issue
Zhang Qiqun
DOI: 10.19689/j.cnki.cn10-1361/h.20230201
The character is far more than a visual means for recording spoken languages. It has its own value. Different script systems and ways of writing manifest different national psyches and cultures. In comparison with alphabetic scripts, the Chinese characters, as the most widely used writing system based on ideography that survives history, is especially unique and significant in standing for its own value and meaning. According to the latest research, when reading the Chinese characters, the natives would produce a unique effect in electroencephalogram called the centro-parietal N200, which shows a possibility that the ideography-based script and the phonemic script are based on the different sensory mechanisms, and the former in nature is closer to the “scheme” proposed by Kant. This can be considered as a merit of the Chinese character users. In this study, I argue that the Chinese characters should be seen as “the living schema”, and as the result, the Chinese way of perceiving reality is associated with imagery and concrete visual thinking, but this should not be considered as the primitive cognition pointed by Lucien Lévy-Bruhl. On the contrary, this type of cognitive process can be metaphorically called “the mental dictionary” of Chinese people, which manifests itself in Chinese culture, art, philosophy, religion even science, and permeates every faculty of Chinese society, forming unique ways of perceiving the world.
2023 Vol. 8 (2): 5-19 [
Abstract
] (
0
)
HTML
(1 KB)
PDF
(0 KB) (
0
)
20
From Turing Test to ChatGPT: A Milestone of Man-Machine Interaction and Its Enlightenment
Feng Zhiwei, Zhang Dengke and Rao Gaoqi
DOI: 10.19689/j.cnki.cn10-1361/h.20230202
2023 Vol. 8 (2): 20-24 [
Abstract
] (
0
)
HTML
(1 KB)
PDF
(0 KB) (
0
)
27
Research on Language Management in Multinational Corporations: From Two Perspectives Towards an Interdisciplinary Approach
Yin Zhiping
DOI: 10.19689/j.cnki.cn10-1361/h.20230203
The multi-faceted and complex linguistic phenomena of multinational enterprises have attracted the attention of management and language scholars abroad, giving rise to research on language management of multinational enterprises from the perspectives of international management and language planning. Research from the two perspectives has become hot topics in their respective fields abroad. However, it is still in the introductory stage in China. Chinese scholars lack a full understanding of the multidisciplinary and cross-disciplinary nature of the research on language management of multinational enterprises. By reviewing the literature on language management in multinational enterprises, it is found that there are many differences in the conceptual connotations and research orientations of the two perspectives. The two disciplines focus on the same object, but have no relationship with each other, which shows the multidisciplinary nature of language management research in multinational enterprises. Further, seven hot issues are taken as examples to explore the theoretical background of the two perspectives, and it is found that the research on language management in multinational enterprises borrows theories and concepts from a variety of other disciplines, showing the characteristics of cross-disciplinary research. However, there is still a lack of comprehensive and systematic investigation of multi-faceted and complex language problems in transnational corporation, and there is no organic relationship between hot topics to form a knowledge unit. The in-depth study of language management in multinational enterprises should fully draw on the theories and concepts of various related disciplines and move from multi-disciplinary and cross-disciplinary research to interdisciplinary research. In view of this, it is predicted that two sub-disciplines, namely business language management and business management linguistics, will emerge.
2023 Vol. 8 (2): 27-39 [
Abstract
] (
0
)
HTML
(1 KB)
PDF
(0 KB) (
0
)
40
How Multinational Corporations Change Their Linguistic Environment: An Observation from the Czech Republic
Ji?í Nekvapil and Tamah Sherman
DOI: 10.19689/j.cnki.cn10-1361/h.20230204
Multinational companies can relatively easily affect the social and communicative processes taking place not only within their branches, but also in their geographical surroundings. This feature has been largely overlooked in the specialized sociolinguistics literature. In this paper, we focus on how multinational companies that operate in the Czech Republic and are based in two countries, Germany and South Korea, change the social and language life, and also the appearance (linguistic landscape), of neighboring towns. We begin by detailing the research background that has led to the current project. We then take a more critical look at the context we are currently examining and introduce our theoretical-methodological approach, based in Language Management Theory (Jernudd & Neustupný 1987; Nekvapil 2016). We detail the most relevant characteristics of the German and Korean communities in the Czech Republic, which contribute to the historical-structural conditions that assist us in our analysis (cf. Tollefson 1991). We then examine the cases of two municipalities, Frenštát pod Radhoštěm and Frýdek-Místek, revealing that the observable diversifying impact of the Korean multinationals is considerably higher than that of the German multinationals, and at present is the object of significantly more socio-cultural management.
2023 Vol. 8 (2): 40-51 [
Abstract
] (
0
)
HTML
(1 KB)
PDF
(0 KB) (
0
)
52
Language Management Strategies and Influencing Factors of Multinational Corporations in Shanghai
Hang Yajing and Zhao Ronghui
DOI: 10.19689/j.cnki.cn10-1361/h.20230205
Management studies show that the core strategies developed by Multinational Corporations (MNCs) in the process of globalization can be divided up into three types: global, polycentric, and hybrid. Focusing on three cases (Danish company, Japanese company, and German company) from the regional headquarters of MNCs based in Shanghai and representing three strategy types, this paper analyzes their language management issues on the organizational and individual levels. Language Management Theory is taken as the theoretical perspective to explore the impact of various contributing factors on their language management. It is found that multilayered agents in MNCs jointly form an efficient and customer-oriented fuzzy language management model, which is dynamic and complex under the influence of multiple factors such as globalization strategy, language culture in home countries, and staff language competence on language management strategies. The study suggests that the reconciliation and exclusion effect of individual language management should be highly valued in the community of MNCs.
2023 Vol. 8 (2): 52-62 [
Abstract
] (
0
)
HTML
(1 KB)
PDF
(0 KB) (
0
)
63
Diverse Views on Language Issues in Multinational Corporations
Wang Yuanqing, Zhang Huahui, Liu Weibin, Yin Xuan, Zhang Fan and Yu Xiaoyuan
2023 Vol. 8 (2): 63-67 [
Abstract
] (
0
)
HTML
(1 KB)
PDF
(0 KB) (
0
)
68
Japanese Linguist Ueda Mannen’s East Asian Linguistics: Century Strategy
Li Wuwei
DOI: 10.19689/j.cnki.cn10-1361/h.20230206
At the turn of the 20th century, under the aegis of the Japanese government, Ueda Mannen, the founder of modern linguistics, started to implement the strategic “Plan of East Asian Linguistics”. Through using the Imperial University of Tokyo as an academic platform and with reference to German linguist Georg von der Gabelentz’s conception of Oriental Linguistics and his own national language theory, Ueda Mannen was able to put his theory of East Asian linguistics into practice. The theory, which was part of the so-called “Century Strategy”, was developed under the influence of historic comparative linguistics with an aim to cater to the Japanese official policy of East Asian militaristic colonialism. Albeit a combination of the theoretic system of East Asian linguistics, it set the Japanese national language as the core of the theory and was characteristic of colonialist inspiration. On the other hand, his students were all trained in the specified areas he designed for them and made significant achievements. As a result, a notable “Century Strategy” eventually emerged in Japanese linguistics. The positive implications of examining the “Century Strategy” are: as this is the first self-sufficient modern linguistic theoretic system advanced by Asian scholars, it is, therefore, significant to obtain a clearer picture of the trajectory of how European linguistic, particularly historical comparative linguistics, was introduced to East Asia; it is also the important academic theory that permeated into linguistics in Japan, Korean and China, thus studying it contributes to a proper understanding of the history of how modern linguistics was formed and evolved in East Asian countries. While recognizing its significance, we should not overlook its negative influence. For instance, in Japan, the popular “War Linguistics”, driven by the theory of “East Asian Colonialist Linguistics”, was closely associated with the nationalist political ideology as seen in East Asian linguistics theory. We should have a clear understanding of this.
2023 Vol. 8 (2): 68-77 [
Abstract
] (
0
)
HTML
(1 KB)
PDF
(0 KB) (
0
)
78
Reflection on the Influence of Ueda Mannen’s East Asia Linguistics on the East Asian Language Studies
Li Xun and Wu Wei
DOI: 10.19689/j.cnki.cn10-1361/h.20230207
The East Asia linguistics established by Ueda Mannen with a clear linguistic strategy had a tremendous academic influence in the East Asian region. In Japan, the strategic advocacy of Ueda Mannen’s East Asia linguistics was a response to Japanese official aggressive policy of the colonialist East Asian language awareness. The influence of his theory went far beyond academic sphere to changing the ideologies of Japanese linguists. As a result, Ueda Mannen’s academic pursuance became a political behavior serving Japan’s militarism. In China, drawing on his ideas as ‘prototype’, Hu Yilu, Ueda Mannen’s student, published a book titled
Preliminary Introduction to National Language Study
, which targeted audiences in China. This work in fact was intended to criticize Ueda Mannen’s theory and it shows Chinese scholar's effort of developing own system of modern linguistics, but it also signifies Ueda Mannen’s national study influenced Chinese linguists in an indirect manner. After occupation of Taiwan, Japan started to promote its colonialist language policy, which was an actual implementation of Ueda Mannen’s conception in academia. In the Korean peninsula, whereas the Japan government endeavored to promote its militician colonialist language policy and education, it also aroused the nationalist awareness and consciousness of Korean linguists to conduct further research. After Japan’s surrender, East Asian linguists ought to decolonize the language study on the one hand, and on the other hand, they also should reflect on the cause and outcome of Ueda Mannen’s national language strategy.
2023 Vol. 8 (2): 78-86 [
Abstract
] (
0
)
HTML
(1 KB)
PDF
(0 KB) (
0
)
87
A Study of Language Planning in the Joseon Dynasty (1392–1910)
Zhang Hui
DOI: 10.19689/j.cnki.cn10-1361/h.20230208
Based on the annals and other historical documents, this study focuses on the ideology and practice of language planning in the Joseon Dynasty (1392–1910). Language planning in the Joseon Dynasty can be divided into three stages. During the first stage starting from Yi Seong-gye, the founder of the Joseon Dynasty to the publication of
Hun Min Jeong Eum
by King Sejong the Great, Chinese characters and language were widely promoted. During the second stage which lasted till the Sino-Japanese War of 1894–1895, both Chinese characters and
Hun Min Jeong Eum
were adopted. During the third stage (1895–1910), the Japanese language became a powerful foreign language in the Korean peninsula. The system of standard Chinese enforcement, the creation and promotion of
Hun Min Jeong Eum
, the prohibition of the use of the Japanese language, and language policies for the Mongolian and Manchu languages reflect the ideology of the centrality of the Chinese language, the creation and promotion of the Korean national script, and considerations of neighboring countries’ language planning. The ideology of the Chinese language as the center aims at the maximization of national interests and maintenance of the relationship between China and Korea, thus laying a solid foundation for the bilateral relationship. The alertness of the Joseon Dynasty to the invasion of the Japanese language has an everlasting effect on language planning in both South and North Korea. The Joseon Dynasty’s study and survey of languages of neighboring countries facilities the preservation of many historical documents written in Chinese, Mongolian, and Manchu.
2023 Vol. 8 (2): 87-96 [
Abstract
] (
0
)
HTML
(1 KB)
PDF
(0 KB) (
0
)
Copyright © Editorial Board of
Supported by:
Beijing Magtech