Language Exhibition Industry, as an integration of language industry and exhibition industry, constitutes a new force of theConvention and Exhibition industry in China. This paper first gives a brief introduction to the notion of Language Exhibition Industry,its classifications, and its potential contribution to the traditional language industry. Then taking EXPOLINGUA BERLIN as a case,this paper examines the themes, forms, layouts, host cities and branding of European Language Exhibition Industry. Finally, this paperdraws on the European experience and proposes some strategies to advance the emerging Language Exhibition Industry in China.
王 巍 戈兆一. 语言会展业:欧洲经验与中国发展路径[J]. 语言战略研究, 2017, 2(5): 48-58.
Wang Wei and Ge Zhaoyi. Language Exhibition Industry: European Experience and Chinese Direction. , 2017, 2(5): 48-58.