语言会展业:欧洲经验与中国发展路径
Language Exhibition Industry: European Experience and Chinese Direction
作为语言产业和会展业的交集,语言会展是中国会展业的新成员和生力军,是语言产业的重要组成部分。本文介绍了欧洲语言会展业的基本状况,重点分析了柏林国际语言文化展的有关数据,就中国语言会展业的产业定位、产业环境、发展前景、发展策略等方面进行了初步探讨。
Language Exhibition Industry, as an integration of language industry and exhibition industry, constitutes a new force of theConvention and Exhibition industry in China. This paper first gives a brief introduction to the notion of Language Exhibition Industry,its classifications, and its potential contribution to the traditional language industry. Then taking EXPOLINGUA BERLIN as a case,this paper examines the themes, forms, layouts, host cities and branding of European Language Exhibition Industry. Finally, this paperdraws on the European experience and proposes some strategies to advance the emerging Language Exhibition Industry in China.
语言会展业 / 语言产业 / 欧洲语言会展 / 柏林国际语言文化展 / 中国发展路径
Language Exhibition Industry / Language Industry / language exhibition in Europe / EXPOLINGUA BERLIN / Chinese development strategy
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