Abstract：This article discusses the recent development in the field of language and the new media. The research perspectives and methods are reviewed to explore the intertwining relations among language usage, interactional and communicative patterns, and the new media users. Research perspectives have shifted from the categorization of Internet language and the description of its features, to the changes in communicative patterns, and in the production, circulation as well as uptake of online information. This article particularly focuses on virtual identity construction, online community making, and Internet language governance. In addition, research methods have expanded from traditional sociolinguistic methods such as questionnaires and interviews to innovative methods that are able to deal with online communication and information circulation. While reviewing and discussing the research methods used in this field, this article pays particular attention to online ethnography. In the conclusion part, the article discusses the possibility of constructing a field of online language and new media research with Chinese characteristics; such a research field would reflect the unique features of the Chinese Internet and enable researchers to understand the Chinese society in an in-depth and holistic way.
董 洁，王 硕，小幡佳菜绘，刘 晴. 语言与新媒体研究的视角、方法和趋势[J]. 语言战略研究, 2023, 8(1): 39-49.
Dong Jie, Wang Shuo, Kanae Obata and Liu Qing. Language and the New Media: Research Perspectives, Methods and Directions. , 2023, 8(1): 39-49.
