2025年3月29日 星期六
语言战略研究
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新媒体语言社群是如何建构的:以微博BYM社群的语言实践为例
宋 旸1,冯雨菡2
1.复旦大学 外文学院 上海;2.复旦大学 新闻学院 上海
How does a New Media Linguistic Community Come into Being: Taking the Language Practices of the BYM Community on Sina Weibo as an Example
Song Yang  and Feng Yuhan

输出:BibTeX | EndNote (RIS)      
文章导读 根据第50次《中国互联网络发展状况统计报告》,截至2022年6月,我国网民规模达到10.51亿,互联网普及率达74.4%。经过22年网络科技的不断发展与覆盖,网民“不断创造属于他们自己的‘分众’化的交际符号和语言游戏”(孙竞2020),使得我国的网络语言呈现多语码和多模态的特征(国家语言文字工作委员会2021)。
摘要 随着社交媒体的不断普及,网民常常综合运用不同语种和语言变体、表情包、动图和模因等表意资源,参与不同类型的网络社群建构。本研究以网络民族志为调研方法,追踪BYM网络播客发起人微博主页的发帖和评论区互动,结合社交媒体网络社群的社会语言学理论,分析BYM微博语言社群的建构过程、策略和特征。BYM播客博主和粉丝共同参与多语语言意识形态的协商与确认,开展跨领域的语言管理,并通过社群成员命名的超语嬉戏、超语个人蜕变叙事、非正式超语知识学习和超语生活方式分享等中英双语交织的语言策略,建构BYM微博语言社群。该案例中的新媒体语言社群具有动态、浮现和超文化的特性,综合体现了亲和空间、轻共同体、超惯用语群组和元语言社群等新媒体网络社群的特征。微博BYM社群不仅为播客博主成功吸引了具有特定个人特征的小众粉丝群体,也为社群成员提供了知识与爱好共享、语符资源创新与嬉戏、情感支持等多重功能。
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关键词 微博语言社群元语用行为语言管理超语实践    
Abstract:With the increasing popularity of social media, Internet users tend to mobilize diverse semiotic resources including different languages, linguistic varieties, emoticons, Graphics Interchange Formats (GIFs), and memes to participate in the construction of different online communities. Based on online ethnography, this study longitudinally tracks the language practices of the producer of Blow Your Mind (BYM), a popular podcast program, and his interactions with followers on Sina Weibo. Drawing on sociolinguistic theories on new media communities, we aim to examine the construction process and defining features of the BYM linguistic community and to identify the linguistic strategies involved. The analysis shows that the podcaster and his followers jointly participated in the negotiation and confirmation of their shared multilingual ideologies, carried out cross-domain language management, and constructed a BYM linguistic community on Weibo. This linguistic community features a diversity of translanguaging practices, including playful communal member naming, narratives of personal growth, informal learning, and lifestyle sharing. The new-media linguistic community in this case is dynamic, emergent, and transcultural. It integrates the characteristics of affinity space, light community, transidiomatic groups, and metalinguistic community. The BYM community on Weibo successfully attracts niche followers with specific personality traits and serves as a platform for knowledge and hobby sharing, linguistic play and innovation, and emotional support for community members. This study also offers theoretical and practical implications for future research on cross-platform new media linguistic communities.
Key wordsmicroblogging    linguistic community    metapragmatic acts    language management    translanguaging
    
作者简介: 宋旸,女,复旦大学副教授,主要研究方向为社会语言学、教育语言学、话语分析、跨文化交际。冯雨菡,女,复旦大学在读硕士研究生,主要研究方向为社会语言学、新媒体传播、话语分析。
引用本文:   
宋 旸,冯雨菡. 新媒体语言社群是如何建构的:以微博BYM社群的语言实践为例[J]. 语言战略研究, 2023, 8(1): 26-38.
Song Yang and Feng Yuhan. How does a New Media Linguistic Community Come into Being: Taking the Language Practices of the BYM Community on Sina Weibo as an Example. , 2023, 8(1): 26-38.
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