Abstract：With the increasing popularity of social media, Internet users tend to mobilize diverse semiotic resources including different languages, linguistic varieties, emoticons, Graphics Interchange Formats (GIFs), and memes to participate in the construction of different online communities. Based on online ethnography, this study longitudinally tracks the language practices of the producer of Blow Your Mind (BYM), a popular podcast program, and his interactions with followers on Sina Weibo. Drawing on sociolinguistic theories on new media communities, we aim to examine the construction process and defining features of the BYM linguistic community and to identify the linguistic strategies involved. The analysis shows that the podcaster and his followers jointly participated in the negotiation and confirmation of their shared multilingual ideologies, carried out cross-domain language management, and constructed a BYM linguistic community on Weibo. This linguistic community features a diversity of translanguaging practices, including playful communal member naming, narratives of personal growth, informal learning, and lifestyle sharing. The new-media linguistic community in this case is dynamic, emergent, and transcultural. It integrates the characteristics of affinity space, light community, transidiomatic groups, and metalinguistic community. The BYM community on Weibo successfully attracts niche followers with specific personality traits and serves as a platform for knowledge and hobby sharing, linguistic play and innovation, and emotional support for community members. This study also offers theoretical and practical implications for future research on cross-platform new media linguistic communities.
宋 旸，冯雨菡. 新媒体语言社群是如何建构的：以微博BYM社群的语言实践为例[J]. 语言战略研究, 2023, 8(1): 26-38.
Song Yang and Feng Yuhan. How does a New Media Linguistic Community Come into Being: Taking the Language Practices of the BYM Community on Sina Weibo as an Example. , 2023, 8(1): 26-38.
