摘要
考察语言与新媒体研究发展进程,可以从研究视角和研究方法入手,探讨已有研究是如何解释和评价新媒体环境中的语言使用、互动交际方式,以及使用者之间关系构建的。在研究视角层面,语言与网络新媒体研究从早期对网络语言进行分类、描述其特征,转向关注网络新媒体环境中交际模式的变化,以及信息的生产、传播、接收方式的重构等更为深入的研究。文章着重从人与语言、人与群体、人与社会3个方面分析网络新媒体研究中的语言身份认同构建、线上共同体构建、舆情检测与语言治理。在研究方法层面,语言与网络新媒体研究既承袭了社会语言学的经典研究方法,又根据新媒体的特征不断进行拓展和创新。文章重点讨论线上民族志研究,因其重视线上空间的复杂本质,可以对动态的、发展变化中的网络语言生活进行尽可能全面准确的观察、描述和分析。相较国外,中国线上语言研究发展迅速,形成了语言与网络新媒体研究的中国特色:(1)将网络语言纳入生活,提出线上语言生活状况研究;(2)注重对网络语言的追踪和汇总,词典编纂成绩显著;(3)重视网络新媒体中的舆情监测与语言治理。
Abstract
This article discusses the recent development in the field of language and the new media. The research perspectives and methods are reviewed to explore the intertwining relations among language usage, interactional and communicative patterns, and the new media users. Research perspectives have shifted from the categorization of Internet language and the description of its features, to the changes in communicative patterns, and in the production, circulation as well as uptake of online information. This article particularly focuses on virtual identity construction, online community making, and Internet language governance. In addition, research methods have expanded from traditional sociolinguistic methods such as questionnaires and interviews to innovative methods that are able to deal with online communication and information circulation. While reviewing and discussing the research methods used in this field, this article pays particular attention to online ethnography. In the conclusion part, the article discusses the possibility of constructing a field of online language and new media research with Chinese characteristics; such a research field would reflect the unique features of the Chinese Internet and enable researchers to understand the Chinese society in an in-depth and holistic way.
关键词
网络语言 /
语言身份认同 /
线上共同体 /
舆情治理 /
线上民族志
Key words
Internet language /
discursive identity /
online community /
Internet language governance /
online ethnography
董 洁,王 硕,小幡佳菜绘,刘 晴.
语言与新媒体研究的视角、方法和趋势[J]. 语言战略研究. 2023, 8(1): 39-49 https://doi.org/10.19689/j.cnki.cn10-1361/h.20230103
Dong Jie, Wang Shuo, Kanae Obata and Liu Qing.
Language and the New Media: Research Perspectives, Methods and Directions[J]. Chinese Journal of Language Policy and Planning. 2023, 8(1): 39-49 https://doi.org/10.19689/j.cnki.cn10-1361/h.20230103
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