文章导读 跨国企业多面而复杂的语言现象引起了管理学界和语言学界的共同关注,形成了国际管理学和语言规划学两种研究视角,两种视角的研究借鉴运用了多种其他学科的理论和概念。近期国外一些学者明确提出,要跨越学科边界,综合并相互关联来自不同学科视角的论点,对跨国企业语言问题做出整合,从多学科、跨学科研究走向交叉学科研究(Tenzer et al. 2017)。近期也有跨学科的国际团队聚在一起“对话”,从不同的角度讨论语言标准化(Linn et al. 2018)。然而国内一些学者常常将国际管理学视角和语言规划学视角的研究混淆起来,如最近有学者试图从国际管理视角出发构建“战略性地选择和使用语言”的跨国企业语言管理框架,依据的理论却是来源于语言规划学的语言管理理论,显得概念混淆,逻辑不清;而对跨国企业语言管理研究的多学科、跨学科性质更是缺乏充分的认识。为此,我们运用交叉学科理论对跨国企业语言管理研究的多学科、跨学科性质进行总结分析。根据陈平(2021),多学科研究是多个学科从不同角度对同一对象进行研究而不同学科之间不发生关联的研究;跨学科研究指某个学科借用另一个学科的理论、概念和研究方法用于本学科的研究;交叉学科研究是两个或多个学科对学科间中间地带或重合部分进行联合研究,通过互动、合作和融汇生成新的理论、概念、方法并开创新的研究领域和学科的研究。文章将首先分析国际管理学和语言规划学这两种研究视角的概念、研究取向差异及呈现的多学科特征;接着梳理跨国企业语言管理文献对其他学科的借鉴运用及呈现的跨学科特征;最后做出评价,提出展望,处于多学科、跨学科研究阶段的跨国企业语言管理研究将走向交叉学科研究,可诞生企业语言管理学和企业管理语言学两种分支学科。
Abstract:The multi-faceted and complex linguistic phenomena of multinational enterprises have attracted the attention of management and language scholars abroad, giving rise to research on language management of multinational enterprises from the perspectives of international management and language planning. Research from the two perspectives has become hot topics in their respective fields abroad. However, it is still in the introductory stage in China. Chinese scholars lack a full understanding of the multidisciplinary and cross-disciplinary nature of the research on language management of multinational enterprises. By reviewing the literature on language management in multinational enterprises, it is found that there are many differences in the conceptual connotations and research orientations of the two perspectives. The two disciplines focus on the same object, but have no relationship with each other, which shows the multidisciplinary nature of language management research in multinational enterprises. Further, seven hot issues are taken as examples to explore the theoretical background of the two perspectives, and it is found that the research on language management in multinational enterprises borrows theories and concepts from a variety of other disciplines, showing the characteristics of cross-disciplinary research. However, there is still a lack of comprehensive and systematic investigation of multi-faceted and complex language problems in transnational corporation, and there is no organic relationship between hot topics to form a knowledge unit. The in-depth study of language management in multinational enterprises should fully draw on the theories and concepts of various related disciplines and move from multi-disciplinary and cross-disciplinary research to interdisciplinary research. In view of this, it is predicted that two sub-disciplines, namely business language management and business management linguistics, will emerge.
殷志平. 跨国企业语言管理研究:从两种视角走向交叉学科[J]. 语言战略研究, 2023, 8(2): 27-39.
Yin Zhiping. Research on Language Management in Multinational Corporations: From Two Perspectives Towards an Interdisciplinary Approach. , 2023, 8(2): 27-39.