Abstract:Based on the “Chinese+”, this study attempts to deal with the linguistic demands of Chinese companies in Nigeria. Although the calls for “Chinese+” model has been rising in the area of Chinese education, the core issue of “what to add” in the model remains relatively less addressed and it should be ideally determined based on the solid survey of market demand. In view of this, this paper attempts to deal with the issue through choosing Nigeria as the target country with a focus on “what to add”. Firstly, through semi-structured interviews with 15 staff from Chinese companies stationed in Nigeria, and with the application of Nvivo12, three-level rooted coding, I endeavour to identify the analytic dimensions of market demand with an aim to establish the model of “Chinese+”; Secondly, I designed a questionnaire survey according to the market demand analysis model. With this, 60 Chinese companies were selected to participate the investigation of the specific multidimensional demand patterns regarding professional knowledge, professional skills, professional ability and language proficiency. The findings show that the demand of Chinese companies in Nigeria for “Chinese+” talents appears hierarchical and manifests itself in two major characteristics: (1) high level proficiency of Chinese language of local employees is required, and out of skills, whereas oral skills and listening comprehension are particularly valued, competence in reading and writing is less emphasized. Specifically, they hope that their employees’ listening and speaking proficiency should reach the intermediate or advanced level. (2) The demand for “Chinese+” compound type talents is complicated. The feedback from the survived companies shows that not all Chinese companies implies the need compound type talents, and among those that do need compound talents, there are also internal differences in professional-compounding and language-compounding. Therefore, the underlying nature of “Chinese+” model is language education, and thus the policy consistence is needed for the development of the language education cause; When it comes to the training the compound type talents, the content of “+” should be limited, practical and heterogeneous.
黄长彬. 尼日利亚中资公司“中文+”市场需求调查研究[J]. 语言战略研究, 2023, 8(6): 43-56.
Huang Changbin. Research on the Market Demand Model of “Chinese+” of Chinese Companies in Nigeria. , 2023, 8(6): 43-56.