尼日利亚中资公司“中文+”市场需求调查研究

黄长彬

语言战略研究 ›› 2023, Vol. 8 ›› Issue (6) : 43-56.

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语言战略研究 ›› 2023, Vol. 8 ›› Issue (6) : 43-56. DOI: 10.19689/j.cnki.cn10-1361/h.20230604
语言战略研究

尼日利亚中资公司“中文+”市场需求调查研究

  • 黄长彬
作者信息 +

Research on the Market Demand Model of “Chinese+” of Chinese Companies in Nigeria

  • Huang Changbin
Author information +
文章历史 +

摘要

国际中文教育领域“中文+”呼声高涨,但“加什么”这一核心命题应基于扎实的区域国别视角下的市场需求调查来确定。以非洲国家尼日利亚为调查对象国,对15位尼日利亚中资公司人员进行半结构化访谈,借助Nvivo12进行3级扎根编码分析确定市场需求分析的维度,构建“中文+”市场需求分析模型并据此设计问卷,对60家尼日利亚中资公司进行调查,考察其在专业知识、专业技能、专业能力和其他语种等维度的具体需求样态,发现尼日利亚中资公司对“中文+”人才的需求具有层次性并呈现两大特征:(1)对本土中文员工的语言水平要求高,重听说、轻读写,且听、说应达到中高级水平;(2)对本土中文员工的“中文+”需求呈现复杂性,并非所有中资公司都需要复合型人才,即便是需要复合型人才的中资公司,在专业复合、语言复合方面也存在内部差异。因此,“中文+”的底色是语言教育,事业的发展要有基本的定力;复合型中文人才的培养应注意“+”的有限性、实践性和异质性。

Abstract

Based on the “Chinese+”, this study attempts to deal with the linguistic demands of Chinese companies in Nigeria. Although the calls for “Chinese+” model has been rising in the area of Chinese education, the core issue of “what to add” in the model remains relatively less addressed and it should be ideally determined based on the solid survey of market demand. In view of this, this paper attempts to deal with the issue through choosing Nigeria as the target country with a focus on “what to add”. Firstly, through semi-structured interviews with 15 staff from Chinese companies stationed in Nigeria, and with the application of Nvivo12, three-level rooted coding, I endeavour to identify the analytic dimensions of market demand with an aim to establish the model of “Chinese+”; Secondly, I designed a questionnaire survey according to the market demand analysis model. With this, 60 Chinese companies were selected to participate the investigation of the specific multidimensional demand patterns regarding professional knowledge, professional skills, professional ability and language proficiency. The findings show that the demand of Chinese companies in Nigeria for “Chinese+” talents appears hierarchical and manifests itself in two major characteristics: (1) high level proficiency of Chinese language of local employees is required, and out of skills, whereas oral skills and listening comprehension are particularly valued, competence in reading and writing is less emphasized. Specifically, they hope that their employees’ listening and speaking proficiency should reach the intermediate or advanced level. (2) The demand for “Chinese+” compound type talents is complicated. The feedback from the survived companies shows that not all Chinese companies implies the need compound type talents, and among those that do need compound talents, there are also internal differences in professional-compounding and language-compounding. Therefore, the underlying nature of “Chinese+” model is language education, and thus the policy consistence is needed for the development of the language education cause; When it comes to the training the compound type talents, the content of “+” should be limited, practical and heterogeneous.

关键词

&ldquo / 中文+&rdquo / 复合型人才 / 需求分析 / 市场需求 / 尼日利亚

Key words

“Chinese+” / compound type talents / demand analysis / market demand / Nigeria

引用本文

导出引用
黄长彬. 尼日利亚中资公司“中文+”市场需求调查研究[J]. 语言战略研究. 2023, 8(6): 43-56 https://doi.org/10.19689/j.cnki.cn10-1361/h.20230604
Huang Changbin. Research on the Market Demand Model of “Chinese+” of Chinese Companies in Nigeria[J]. Chinese Journal of Language Policy and Planning. 2023, 8(6): 43-56 https://doi.org/10.19689/j.cnki.cn10-1361/h.20230604

基金

教育部中外语言交流合作中心国际中文教育研究青年项目“尼日利亚‘中文+’复合型人才需求调查及培养方略研究”(21YH96D)、江苏省研究生培养创新工程江苏省研究生科研创新计划(KYCX21_1255)。感谢中国驻尼日利亚大使馆文化参赞李旭大先生、经营非洲多国的上海达之路国际控股集团董事长何烈辉博士对本研究给予的鼓励;感谢此次调查过程中相关中资公司给予的支持和帮助,由于涉及单位众多,无法一一鸣谢;感谢《语言战略研究》编辑部匿名评审专家提出宝贵修改意见。

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