跨国企业语言管理研究:从两种视角走向交叉学科

殷志平

语言战略研究 ›› 2023, Vol. 8 ›› Issue (2) : 27-39.

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语言战略研究 ›› 2023, Vol. 8 ›› Issue (2) : 27-39. DOI: 10.19689/j.cnki.cn10-1361/h.20230203
语言战略研究

跨国企业语言管理研究:从两种视角走向交叉学科

  • 殷志平
作者信息 +

Research on Language Management in Multinational Corporations: From Two Perspectives Towards an Interdisciplinary Approach

  • Yin Zhiping
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文章历史 +

摘要

跨国企业多面而复杂的语言现象已引起国外管理学界和语言学界的共同关注,不仅形成了国际管理学和语言规划学两种视角的跨国企业语言管理研究,而且均已成为各自学科领域的热点问题。两种视角的跨国企业语言管理研究在概念内涵、研究取向上存在诸多差异,很少交集,呈现出多学科研究的特征;在研究的理论背景方面,皆借用了多种其他学科的理论和概念,故又呈现出跨学科研究的特征。从总体上看,跨国企业语言管理研究尚未完全成熟,对于多面而复杂的跨国企业语言问题,尚缺乏全面系统的考察和深入的研究,各热点话题之间尚未形成有机关联、构成知识单元。跨国企业语言管理研究在中国尚处于引介阶段,对其多学科、跨学科性质还缺乏充分认识,甚至对两种研究视角亦存混淆。深入开展跨国企业语言管理研究应充分借鉴各相关学科的理论和概念,从多学科、跨学科研究走向交叉学科研究,由此可望诞生企业语言管理学和企业管理语言学两种分支学科。

Abstract

The multi-faceted and complex linguistic phenomena of multinational enterprises have attracted the attention of management and language scholars abroad, giving rise to research on language management of multinational enterprises from the perspectives of international management and language planning. Research from the two perspectives has become hot topics in their respective fields abroad. However, it is still in the introductory stage in China. Chinese scholars lack a full understanding of the multidisciplinary and cross-disciplinary nature of the research on language management of multinational enterprises. By reviewing the literature on language management in multinational enterprises, it is found that there are many differences in the conceptual connotations and research orientations of the two perspectives. The two disciplines focus on the same object, but have no relationship with each other, which shows the multidisciplinary nature of language management research in multinational enterprises. Further, seven hot issues are taken as examples to explore the theoretical background of the two perspectives, and it is found that the research on language management in multinational enterprises borrows theories and concepts from a variety of other disciplines, showing the characteristics of cross-disciplinary research. However, there is still a lack of comprehensive and systematic investigation of multi-faceted and complex language problems in transnational corporation, and there is no organic relationship between hot topics to form a knowledge unit. The in-depth study of language management in multinational enterprises should fully draw on the theories and concepts of various related disciplines and move from multi-disciplinary and cross-disciplinary research to interdisciplinary research. In view of this, it is predicted that two sub-disciplines, namely business language management and business management linguistics, will emerge.

关键词

语言管理 / 两种研究视角 / 多学科 / 跨学科 / 交叉学科

Key words

language management / two perspectives / multi-discipline / cross-discipline / inter-discipline

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导出引用
殷志平. 跨国企业语言管理研究:从两种视角走向交叉学科[J]. 语言战略研究. 2023, 8(2): 27-39 https://doi.org/10.19689/j.cnki.cn10-1361/h.20230203
Yin Zhiping. Research on Language Management in Multinational Corporations: From Two Perspectives Towards an Interdisciplinary Approach[J]. Chinese Journal of Language Policy and Planning. 2023, 8(2): 27-39 https://doi.org/10.19689/j.cnki.cn10-1361/h.20230203

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