上海私人标牌中的语言权势与文化权势

苏杰

语言战略研究 ›› 2017, Vol. 2 ›› Issue (2) : 27-34.

欢迎访问《语言战略研究》官方网站!今天是
语言战略研究 ›› 2017, Vol. 2 ›› Issue (2) : 27-34.
语言战略研究

上海私人标牌中的语言权势与文化权势

  • 苏杰
作者信息 +

Language Power and Culture Power of Bottom-Up Signs in Urban Shanghai

  • Su Jie
Author information +
文章历史 +

摘要

本文主要探讨上海的城市语言生态系统中的私人标牌所体现出的语言权势与该城市生态系统中的文化权势的关系。研究发现,官方领域语言景观能够较准确地体现出官方意识形态中的语言权势与所对应的群体的社会地位,而私人领域的语言景观中的语言权势则与群体社会地位存在错位,这种错位主要是由文化权势的影响造成的。在分析文化权势时,由于现实条件所迫,应避免过度追求对标牌作者内心动因的深入研究,而应从文本入手进行诠释,尝试结合现实社会语境进行分析。同时,在通过私人标牌的语言权势分析文化权势时,要注意文本中所包含的对应其他文化的文化先例所体现的文化权势。

Abstract

This study focuses on the relationship between the language power embodied in the bottom-up signs and the culture power in Shanghai’s language ecosystem. It reports on a linguistic landscaping research of Shanghai urban catering business. Data collection includes photographing linguistic signs displayed in and out of some 100 restaurants and interviewing restaurant owners or workers. The research finds that the top-down signs can accurately reflect language power and social status of the sign makers, while the language power of the bottom-up signs is not directly corresponding to social status of the sign makers. The author argues that the mismatch in the bottom-up sign cases is mainly caused by the impacts of culture power of the investigated languages. The author further argues that sign producer’s original motivation is not the focus of this linguistic landscaping study; rather, this study emphasizes text interpretation and positions the texts in its social context in order to analyze the culture power refl ected in the linguistic signs. The paper concludes that researchers should take extra caution in interpreting culture power embodied in the “Прецедентный феномен(precedential phenomenon)” while analyzing languages of bottom-up signs.

关键词

语言景观 / 语言生态学 / 语言权势 / 文化权势 / 文化先例

引用本文

导出引用
苏杰. 上海私人标牌中的语言权势与文化权势[J]. 语言战略研究. 2017, 2(2): 27-34
Su Jie. Language Power and Culture Power of Bottom-Up Signs in Urban Shanghai[J]. Chinese Journal of Language Policy and Planning. 2017, 2(2): 27-34

参考文献

皮埃尔·布迪厄 2015 《区分:判断力的社会批判》,刘晖译,北京:商务印书馆。 尚国文、赵守辉 2014a 《语言景观的分析维度与理论构建》,《外国语》(《上海外国语大学学报》)第6 期。 尚国文、赵守辉 2014b 《语言景观研究的视角、理论与方法》,《外语教学与研究》第2 期。 特雷·伊格尔顿 1987 《二十世纪西方文学理论》,伍晓明译,西安:陕西师范大学出版社。 俞玮奇、王婷婷、孙亚楠 2016 《国际化大都市外侨聚居区的多语景观实态——以北京望京和上海古北为例》,《语言文字应用》第1 期。 张媛媛、张斌华 2016 《语言景观中的澳门多语状况》,《语言文字应用》第1 期。 赵蓉晖等 2010 《上海世博会外语环境建设研究》(综合报告),上海:上海外国语大学。 赵蓉晖等 2012 《上海市公共场所外文使用情况调研报告》,上海:上海外国语大学。 Bouchard, Donald. 1980. Language, Counter-Memory, Practice:Selected Essays and Interviews by Michel Foucault. Ithaca: Cornell University Press. Fairclough, Norman. 1992. Discourse and Social Change. Oxford and Cambridge: Polity Press and Blackwell. Haugen, Einar. 1972. The Ecology of Language. San Francisco: Stanford University Press. Hoggart, Richard. 1997. The Tyranny of Relativism: Culture and Politics in Contemporary English Society. St. Louis:Transaction Publishers. Landry, Rodrigue and Richard Y. Bourhis. 1997. Linguistic Landscape and Ethnolinguistic Vitality: An Empirical Study. Journal of Language and Social Psychology 16 (1),23-49. Malinowski, David. 2009. Authorship in the Linguistic Landscape: A Multimodal-Performative View. In Elana Shohamy and Durk Gorter (eds.), Linguistic Landscape: Expanding the Scenery. New York: Routledge. Scollon, Ron and Suzie Wong Scollon. 2003. Discourses in Place: Language in the Material World. London: Routledge.

基金

null

Accesses

Citation

Detail

段落导航
相关文章

/