Language Exhibition Industry: European Experience and Chinese Direction
Wang Wei and Ge Zhaoyi
Chinese Journal of Language Policy and Planning ›› 2017, Vol. 2 ›› Issue (5) : 48-58.
Language Exhibition Industry: European Experience and Chinese Direction
Language Exhibition Industry, as an integration of language industry and exhibition industry, constitutes a new force of theConvention and Exhibition industry in China. This paper first gives a brief introduction to the notion of Language Exhibition Industry,its classifications, and its potential contribution to the traditional language industry. Then taking EXPOLINGUA BERLIN as a case,this paper examines the themes, forms, layouts, host cities and branding of European Language Exhibition Industry. Finally, this paperdraws on the European experience and proposes some strategies to advance the emerging Language Exhibition Industry in China.
Language Exhibition Industry / Language Industry / language exhibition in Europe / EXPOLINGUA BERLIN / Chinese development strategy
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