Language Exhibition Industry: European Experience and Chinese Direction

Wang Wei and Ge Zhaoyi

Chinese Journal of Language Policy and Planning ›› 2017, Vol. 2 ›› Issue (5) : 48-58.

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Chinese Journal of Language Policy and Planning ›› 2017, Vol. 2 ›› Issue (5) : 48-58.

Language Exhibition Industry: European Experience and Chinese Direction

  • Wang Wei and Ge Zhaoyi
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Abstract

Language Exhibition Industry, as an integration of language industry and exhibition industry, constitutes a new force of theConvention and Exhibition industry in China. This paper first gives a brief introduction to the notion of Language Exhibition Industry,its classifications, and its potential contribution to the traditional language industry. Then taking EXPOLINGUA BERLIN as a case,this paper examines the themes, forms, layouts, host cities and branding of European Language Exhibition Industry. Finally, this paperdraws on the European experience and proposes some strategies to advance the emerging Language Exhibition Industry in China.

Key words

Language Exhibition Industry / Language Industry / language exhibition in Europe / EXPOLINGUA BERLIN / Chinese development strategy

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Wang Wei and Ge Zhaoyi. Language Exhibition Industry: European Experience and Chinese Direction[J]. Chinese Journal of Language Policy and Planning. 2017, 2(5): 48-58

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