非典型语言景观的类型、特征及研究视角

尚国文,周先武

语言战略研究 ›› 2020, Vol. 5 ›› Issue (4) : 37-47.

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语言战略研究 ›› 2020, Vol. 5 ›› Issue (4) : 37-47. DOI: 10.19689/j.cnki.cn10-1361/h.20200403
语言战略研究

非典型语言景观的类型、特征及研究视角

  • 尚国文1,周先武2
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Peripheral Linguistic Landscape: Sign Types, Features and Research Perspectives

  • Shang Guowen and Zhou Xianwu
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摘要

语言景观研究主要探究公共空间中的多语表征所反映的社会意义。早期的语言景观研究侧重考察静态、情景化置放的典型语言标牌,而近年来城市空间中边缘性语言标牌也开始受到关注。本文根据国外相关研究,综述非典型语言景观的类型、特征及研究视角,阐释其作为社会符号的价值和功能。分析认为,以游行标语、车身广告、涂鸦、街头艺术、T恤衫、网络界面、语音广播等为代表的非典型语言景观作为现代都市生活中的话语,常具有移动性、临时性、多模态性、越界性等区别性特征。研究者可以从对话性、城市政治、语码优选、语言权势、场所符号学等多个视角对非典型语言景观加以研究,揭示边缘性标牌上的语言文字选择和呈现所蕴含的意识形态和社会文化现实。本研究将有助于语言研究者认识非典型语言景观的社会符号意义,为我国的语言景观研究开拓新视野。

Abstract

Linguistic landscape studies mainly examine the social meanings underlying the visible representation of multiple languages and scripts in public space. While the typical, static and situated signs have long been the central focus in relevant research, the untypical and peripheral signs are receiving increasing academic attention particularly in the past decade. Based on published literature on the meaning-makings of untypical signs, this paper makes an overview of the topics and perspectives of peripheral linguistic landscape research with a purpose to advance sociolinguistic researchers’ understanding of the sociopolitical significance and functions of semiotic assemblages in urban life. It shows that the multimodal languages/symbols displayed on demonstration slogans, mobile advertisement, graffiti, street art, T-shirt, webpages and train/bus announcements are all public discourses in the city space, and their defining features vis-à-vis typical signs include mobility, short-livedness, multimodality and transgressiveness. The peripheral linguistic landscape can be explored from the perspectives of dialogism, urban politics, multilingualism, language power and place semiotics to reveal the language ideologies and sociocultural realities behind the language choice and display. This overview may be helpful for researchers to gain insights into the social semiotic value of peripheral linguistic landscape, and open new horizons for China’s linguistic landscape study.

关键词

语言景观 / 非典型标牌 / 社会符号 / 城市话语 / 城市空间

Key words

linguistic landscape / peripheral signs / social semiotics / urban discourse / city space

引用本文

导出引用
尚国文,周先武. 非典型语言景观的类型、特征及研究视角[J]. 语言战略研究. 2020, 5(4): 37-47 https://doi.org/10.19689/j.cnki.cn10-1361/h.20200403
Shang Guowen and Zhou Xianwu. Peripheral Linguistic Landscape: Sign Types, Features and Research Perspectives[J]. Chinese Journal of Language Policy and Planning. 2020, 5(4): 37-47 https://doi.org/10.19689/j.cnki.cn10-1361/h.20200403

基金

本文系国家社科基金项目“中国沿海开放区的语言景观研究”(15BYY050)的阶段性成果。

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