从管理看板中的超语实践看欧美外企的多语社区特征

殷志平

语言战略研究 ›› 2025, Vol. 10 ›› Issue (5) : 55-67.

欢迎访问《语言战略研究》官方网站!今天是
语言战略研究 ›› 2025, Vol. 10 ›› Issue (5) : 55-67. DOI: 10.19689/j.cnki.cn10-1361/h.20250505
专题研究

从管理看板中的超语实践看欧美外企的多语社区特征

  • 殷志平
作者信息 +

The Characteristics of Multilingual Communities in European-American-funded Companies in China from the Perspective of Translanguaging in the Display Boards for Management#br#

  • Yin Zhiping
Author information +
文章历史 +

摘要

在华外资企业的多语社区特征研究目前还是空白。本研究从具有相似管理体系和话语体系的汽车制造行业中,选取5家欧美外资汽车制造企业,以考察其管理看板的超语实践为切入点,探讨欧美外企的多语社区特征。通过实地考察和员工访谈发现,管理看板的超语实践有4种类型:一维组合的互补式、二维组合的错综式、二维混合的嵌入式、三维组合的依存式,它们表现出独特的多语种和多模态互动创意;讲英语尤其是英语缩略语是通过培训和日常管理形成的企业文化。中方员工的超语实践语言资源库主要由专业语言、公司专用语、各种符号资源、汉英日常语言4部分构成,中方操作工、主管和经理等不同层级员工在访谈话语中运用不同的语言资源库,分别表现出单语者、初级多语者和熟练多语者的不同特征。建议跨国公司(包括海外中资企业)根据员工共享语言资源库,采取分层次的语言政策,通过公司专用语建设企业文化。

Abstract

In the past two decades, many scholars have adopted various methods and perspectives to examine the language practices of multilingual communities at different levels. However, little research has been conducted on the language practice of foreign-funded companies in China. To fill this gap, this paper explores the characteristics of multilingual communities of European- and American-funded companies in China, with a focus on the automobile manufacturing industry characterized by similar systems of management and organizational discourse. Five automobile manufacturing companies were chosen as the research sites of this study. Through analysis of translanguaging in their display boards for management and interviews with their employees about translanguaging in the display boards, this study finds four types of translanguaging. Through employee training and daily management, English and its acronyms have become parts of the enterprise culture. In addition, specialized language, corporate-speech, various semiotic resources, together with Chinese and English, constitute the repertoires of translanguaging, while employees at different levels, such as operators, supervisors, and managers, use different language resources in interviews, showing different characteristics of monolinguals, novice multilinguals, and skilled multilinguals. Based on the observations and interviews, this study suggests that multinational companies should adopt different language policies according to the shared language resources of their employees.

关键词

欧美外企 / 管理看板 / 超语实践 / 语言资源库 / 多语言社区

Key words

European and American foreign-funded companies in China / Display boards for management / Translanguaging / Linguistic repertoires / Multilingual communities

引用本文

导出引用
殷志平. 从管理看板中的超语实践看欧美外企的多语社区特征[J]. 语言战略研究. 2025, 10(5): 55-67 https://doi.org/10.19689/j.cnki.cn10-1361/h.20250505
Yin Zhiping. The Characteristics of Multilingual Communities in European-American-funded Companies in China from the Perspective of Translanguaging in the Display Boards for Management#br#[J]. Chinese Journal of Language Policy and Planning. 2025, 10(5): 55-67 https://doi.org/10.19689/j.cnki.cn10-1361/h.20250505
中图分类号: H002   

Accesses

Citation

Detail

段落导航
相关文章

/