世界500强企业官方网站语言使用情况

张 黎 张钰浠

语言战略研究 ›› 2016, Vol. 1 ›› Issue (2) : 89-93.

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语言战略研究 ›› 2016, Vol. 1 ›› Issue (2) : 89-93.
语言战略研究

世界500强企业官方网站语言使用情况

  • 张 黎 张钰浠
作者信息 +

An Investigation into the Language Use in Webpages for the 500 Global Top Companies

  • Zhang Li and Zhang Yuxi
Author information +
文章历史 +

摘要

本文以世界500 强企业中100 个外国企业的环球网站及其中国官方网站为调查对象,重点考察其网站语言的语种构成及汉语使用情况。揭示汉语在国际经济贸易活动中的地位,并探讨影响汉语在国际商业交往中地位的因素。本文的研究可以为评估和认识汉语在国际商业领域的地位与价值、制定提升汉语国际商业语言地位的战略提供参考。

Abstract

This article attempts to assess languages used on 100 offi cial webpages randomly sampled from the 2013 list of Fortune 500 Companies and focuses on Chinese language use on these webpages that specially target at Chinese readers. The main purpose is to find out the status and functions of the Chinese language in multinational company’s business activities and to explore the factors accounting for Chinese language status in international business communication. The initial fi ndings show that the Chinese language not only lags far behind English in term of communicative importance, but also falls behind French, Spanish and German. The fi ndings signify that Chinese has limited use in these global corporations, which is a stark contrast to China’s status as the world second largest economy. On the other hand, the fact that the Chinese language is closely following the other three international languages is also encouraging for China’s Chinese language promotion. This study may informs China’s language policy makers and professionals in their endeavours in upgrading the status of the Chinese language in the arena of international business.

关键词

跨国公司网站 / 网络语言 / 汉语国际地位 / 语言战略

Key words

multinational company’s website / network language / Chinese international status / language strategy

引用本文

导出引用
张 黎 张钰浠. 世界500强企业官方网站语言使用情况[J]. 语言战略研究. 2016, 1(2): 89-93
Zhang Li and Zhang Yuxi. An Investigation into the Language Use in Webpages for the 500 Global Top Companies[J]. Chinese Journal of Language Policy and Planning. 2016, 1(2): 89-93

参考文献

国家语言资源监测与研究中心 2009 《中国语言生活状况报告2008》, 北京:商务印书馆。
华少君 2005 《汉语:逐渐凸显强势的语言》,《今日中国》(中文版)第9 期。
任 宏 2005 《国家实力决定语言的强势——谈英语的强势地位与汉语的竞争力》,《集团经济研究》下半月刊,总第182 期。
王利峰、朱晋伟 2013 《在华跨国公司内部语言状况调查》,《语言文字应用》第1 期。
Crystal, David. 2003. English as a Global Language.Cambridge: Cambridge University Press.

基金

本文得到教育部人文社会科学重点基地重大项目(项目批准号:11JJD740021)和国家语委“十二五”科研规划重大项目(项目编号:ZDA125-24)资助。

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