Abstract:Linguistic landscape studies mainly examine the social meanings underlying the visible representation of multiple languages and scripts in public space. While the typical, static and situated signs have long been the central focus in relevant research, the untypical and peripheral signs are receiving increasing academic attention particularly in the past decade. Based on published literature on the meaning-makings of untypical signs, this paper makes an overview of the topics and perspectives of peripheral linguistic landscape research with a purpose to advance sociolinguistic researchers’ understanding of the sociopolitical significance and functions of semiotic assemblages in urban life. It shows that the multimodal languages/symbols displayed on demonstration slogans, mobile advertisement, graffiti, street art, T-shirt, webpages and train/bus announcements are all public discourses in the city space, and their defining features vis-à-vis typical signs include mobility, short-livedness, multimodality and transgressiveness. The peripheral linguistic landscape can be explored from the perspectives of dialogism, urban politics, multilingualism, language power and place semiotics to reveal the language ideologies and sociocultural realities behind the language choice and display. This overview may be helpful for researchers to gain insights into the social semiotic value of peripheral linguistic landscape, and open new horizons for China’s linguistic landscape study.
尚国文,周先武. 非典型语言景观的类型、特征及研究视角[J]. 语言战略研究, 2020, 5(4): 37-47.
Shang Guowen and Zhou Xianwu. Peripheral Linguistic Landscape: Sign Types, Features and Research Perspectives. , 2020, 5(4): 37-47.