This study focuses on the relationship between the language power embodied in the bottom-up signs and the culture power in Shanghai’s language ecosystem. It reports on a linguistic landscaping research of Shanghai urban catering business. Data collection includes photographing linguistic signs displayed in and out of some 100 restaurants and interviewing restaurant owners or workers. The research finds that the top-down signs can accurately reflect language power and social status of the sign makers, while the language power of the bottom-up signs is not directly corresponding to social status of the sign makers. The author argues that the mismatch in the bottom-up sign cases is mainly caused by the impacts of culture power of the investigated languages. The author further argues that sign producer’s original motivation is not the focus of this linguistic landscaping study; rather, this study emphasizes text interpretation and positions the texts in its social context in order to analyze the culture power refl ected in the linguistic signs. The paper concludes that researchers should take extra caution in interpreting culture power embodied in the “Прецедентный феномен(precedential phenomenon)” while analyzing languages of bottom-up signs.
通讯作者:
苏杰,男,上海外国语大学语言研究院硕士研究生,研究方向为实验语音学、语言学思想史。
引用本文:
苏杰. 上海私人标牌中的语言权势与文化权势[J]. 语言战略研究, 2017, 2(2): 27-34.
Su Jie. Language Power and Culture Power of Bottom-Up Signs in Urban Shanghai. , 2017, 2(2): 27-34.
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